The collapse of the rosy calculation
Elvy's CEO and co-founder Johan Outinen speaks at Framtidens elmarknad on 22 May about the energy subscription giving homeowners control, no expertise needed.
The rosy calculation is the promise that every homeowner can make their own energy pay off by buying solar panels and a battery and optimising against the spot price. In reality that calculation usually falls apart. That is what Elvy's CEO and co-founder Johan Outinen speaks about at Framtidens elmarknad on 22 May.
The question he brings to the stage: how can the industry's business models give homeowners control over their energy needs without turning each of them into their own energy expert?
It is the question Elvy has built its whole model around. Instead of the homeowner doing the maths themselves, the energy subscription bundles a heat pump, solar panels and a battery into a fixed monthly cost, with Elvy owning and maintaining the technology.
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Homeowners no longer manage their own power and heat. They decided they had better things to do.
Curious to do the same?