How does Elvy make money?

Elvy makes money from the subscription, not from selling you a gadget. You pay a fixed monthly fee, and Elvy owns the equipment, installs it and trades the electricity for you. The profit lies in running the system better over many years than you would yourself. The more efficiently the house runs, the better for both of us.

The same way any subscription does. You pay a fixed amount every month, and Elvy covers the equipment, the installation, the operation and the electricity trading. The difference between what it costs us to deliver all that and what you pay is our margin. No upfront cost from you, no hidden surcharge, just a fee.

The fee stays fixed for fifteen years and only follows inflation. We don't make money by guessing a list price high, because there is no list price. The price comes from an analysis of your house, and after that it's the same amount in January as in July.

From the system being run well. Elvy owns the heat pump, the solar panels and the battery, and runs them against the spot price around the clock. The equipment charges when power is cheap and draws less when it's expensive, shaves the power peaks and takes part in the support services that Svenska kraftnät pays for. The better that optimisation is done, the more is left over.

It's work you could do yourself, in theory. In practice it takes equipment, watching around the clock and a fair bit of calculating. We do it for many houses at once, and that's where the efficiency sits.

No, and that's the whole point. Our margin grows when the house runs efficiently, not when it wastes. A house that draws power needlessly costs us more to deliver, not less. So we gain from your heat pump running smart and the electricity being bought at the right hours, exactly what you want too.

In the old model the electricity company earns more the more you use. Here it's the other way round. We've built the business so that our interests and yours point the same way, because otherwise it wouldn't have lasted fifteen years.

Then it's our cost, not yours. Elvy owns the heat pump, the solar panels and the battery, so when something needs replacing, we're the ones who replace it. That also means we carry the risk if something wears out faster than planned.

It shapes how we buy. Since we have to live with the equipment for many years, it pays for us to choose things that last and to look after them well. A gadget that's sold and forgotten is welcome to be cheap. A gadget we're responsible for over fifteen years is not.

Because a one-off sale makes the wrong thing profitable. Whoever sells a heat pump and moves on earns from selling it, not from it running well afterwards. We only earn if the system actually delivers, year after year, because that's when you stay.

That's why the parts are sold together and not one at a time. The heat pump, the solar panels and the battery make each other better, and it's only when they work together that the house runs as it should. We have no product to sell you, we have a house to run.

That you know what it costs and don't have to wonder how we profit from it. You pay a known amount, we earn by keeping your house efficient, and neither of us wins from the other losing. That's unusually plain-spoken for this industry, and it's on purpose.

If you want to know exactly what it lands on for your particular house, that figure comes from an energy analysis, not from a table. The rest of the time you should barely notice we're here.